If you’re looking to build a brand online, search engine optimization (SEO) is going to be one of the best tools that you can use to get yourself and your brand noticed in the digital world.
After all, if you’re producing great content but no one is able to discover it, how can you expect to grow your brand and reach new audiences? Read on to find out effective strategies you can use for your brand and how Strategize To Monetize can help you reach your goals.
What is SEO?
Search engine optimization (SEO) encompasses all the strategies online marketers use to get their websites and content ranked for and discovered on search engines such as Google, Yahoo, and Bing, among others.
However, not all SEO strategies is ethical. There is white-hat SEO and its counterpart black-hat SEO.
As you can guess, black-hat SEO (also known as spamdexing) is intentional manipulation of the algorithms and indexing methods of search engines in order to gain an unfair advantage of ranking your website above others.
On the other hand, white-hat SEO is organic and ethical ways to rank your website in search engines using traditional methods such as blogging and utilizing keyword research.
Starting A Blog
Starting a blog is the best and most cost-effective way to get your website ranked in search engines. A blog is an ongoing depository of information relating to you and your brand.
For example, if your company centers around personal finance, you would consider starting a blog focusing on personal finance topics and relevant information that people are searching for. Blogging is free and anyone can get started blogging today.
So you know starting a blog is essential for SEO, but what do you write about in your blogs? That’s where keyword research comes in.
Using Keyword Research
In order to rank your website in search engines, you need to write blogs that are using relevant keywords that people are searching for.
But it’s not that simple, you need to research the keywords that people are searching for, but then need to narrow down the ones you can actually rank for.
For example, keywords that are getting millions of searches for on Google each day will be almost impossible to rank for, as other established websites are at the top of those searches and are nearly impossible to out-rank.
You need to target keywords that are less searched for but give you an easier opportunity to rank for. Using a research tool from websites like SEMRush will allow you to get a better idea of which keywords give you the best opportunity to rank for.
The Bottom line
Discussed here are just some ways that you can use SEO to rank your website and get your brand noticed. Using white-hat SEO strategies will get you ranked on the search engines and help you stay there, while using black-hat strategies will penalize your website and sometimes permanently keep your website from ever ranking on search engines.
To find out more SEO strategies and how Strategize To Monetize can help you reach your goals, consider subscribing to our weekly Monetization Mail email list for the best tips on getting noticed in this digital world.